Project: DelMonte Mayo #WorksEveryTime.
Client: DelMonte
Creative Director: Indrajeet Bose
Art Director: Me
Brief- To launch Del Monte Mayonnaise in our market which is currently ruled by Funfoods. Funfoods has expanded the category by educating consumers on the usage of Mayo in everyday life. Del Monte being a challenger brand, wanted to build a strong recall in the minds of the TG that is already aware of Mayonnaise.
Idea- Del Monte Mayo perks up yesterday’s parantha, adds the right amount of juiciness to a wilting salad, transforms dull sandwiches into drool worthy delights, it turns Ghiya into a Squash Casserole. But how does this product story fit in our consumer’s life in a more relevant and memorable way? Simply by positioning this product as a quick fix solution to a critical situation.
Whether it is the Tiffin tantrums of a fussy kid, yesterday’s leftovers or midnight cravings, no matter what life throws at you, Del Monte Mayo works every time.
Post copy: There are times when you really need a quick fix that satisfies not just your hunger pangs, but also your taste buds. Keep Del Monte Mayo handy for times like these. It #WorksEveryTime.
💔 or 💘
Del Monte Mayo #WorksEveryTime.
Del Monte Mayo #WorksEveryTime.
Post Copy: From turning fussy eaters into raving fans, and every day lunches into delightfully special treats, Del Monte Mayo #WorksEveryTime
Post copy: When life puts you in tight spots and your fridge draws a blank, just whip up something quick and delightful with anything and everything and Del Monte Mayo. It #WorksEveryTime. Spotted any of your favorites? Tell us in the comments below!
Post copy: Play and pause for something delicious!
Not only this, try hitting the JACKPOT for a chance to WIN a little treat we've in store for you. Share the jackpot screenshot in the comments ;)#WorksEveryTime #ContestAlert
Not only this, try hitting the JACKPOT for a chance to WIN a little treat we've in store for you. Share the jackpot screenshot in the comments ;)#WorksEveryTime #ContestAlert
Post copy: This Rakhi, spread your ❤ by sharing delicious food with your favorite #DelMonte Mayo. Tell us what #WorksEveryTime for you! #HappyRakshaBandhan
Post copy: When the fridge lets you down and leftovers leave you with a frown.
There’s no need to feel blue, cause there’s always Del Monte Mayo to the rescue.
#WorksEveryTime
There’s no need to feel blue, cause there’s always Del Monte Mayo to the rescue.
#WorksEveryTime
